Heartbeat @ Bedok

Role
Format

Art Director
Social, Digital, Print

Heartbeat@Bedok is one of Singapore’s largest integrated community and lifestyle hubs, but its mascot, Ola, had yet to reach its full potential. We saw an opportunity to expand Ola’s character and bring it to life across touchpoints, building stronger brand recognition and a more distinctive identity for the precinct.

Character expansion

Heartbeat @ Bedok

Taking inspiration from the precinct’s five facilities, we developed five versions of Ola, each with its own character inspired by the facility it represented. Together, they retained Ola’s cheerful spirit while giving each facility a distinct identity and greater creative flexibility across communications.

Colour palette

Heartbeat @ Bedok

A joyful colour palette and fluid, organic shapes brought Ola’s playful personality to life, creating a cohesive and flexible visual identity.

On-ground

Heartbeat @ Bedok

The characters came to life across touchpoints, from outdoor banners and lift posters to toilet decals, atrium and carpark installations, and postcards.

Social media templates extended the visual identity online, reinforcing the association between Ola and the Heartbeat@Bedok brand.

Social & Digital

Heartbeat @ Bedok